Newton, N.J.– Scott Adams Foods, Inc., creator of the Dilberito ™, one of Business Week's "Best Products of 2000,"has recently launched Protein Chef ™, a line of all-natural, cholesterol free, ready-to-use vegan meat alternatives for the foodservice industry. The company, owned by Scott Adams, creator of the wildly popular comic strip Dilbert©, has equally high expectations for its newest product.

Available in beef, chicken, veggie, and tuna varieties, Protein Chef ™ is expected to revolutionize the way the foodservice industry thinks about vegetarian/vegan meals. According to Scott Adams Foods' President, food scientist Jack Parker, "Not only does the product's versatility allow chefs to add value to vegetarian/vegan meals, but Protein Chef ™ offers the unique attribute of being able to acquire the flavor profile of surrounding ingredients as well as provide both the bite and texture of meat, chicken, and tuna. Additionally, it appeals to vegetarians and vegans alike, meaning that foodservice operations need only have one product on hand to satisfy two dietary preferences."

Scott Adams coined the phrase "We Make It Easy to Eat" for the Dilberito ™ line. You might say that Protein Chef ™ adds a different thought— "We Make It Easy to Cook." Chefs and foodservice directors like the fact that the product is pre-cooked and blends easily for an array of meatless entrees, salads, and soups.

For example, mix Tuna Protein Chef ™ with soy-based mayonnaise for a vegan tuna salad or add vegetables to Chicken Protein Chef ™ and cook up a delicious stirfry. Use the Veggie Protein Chef ™ in stews or make a mean vegan chili with Beef Protein Chef ™! The product line also has a long shelf life of one year from date of manufacture when frozen.

Protein Chef ™ is available in 10 lb. cases/ 2-5 lb. pouches per case and is distributed by Efco Products, Inc., Scott Adams Foods’ sales and marketing partner. For information on how to order Protein Chef ™, call Dave Miller, Sales Manager of Efco Products, Inc., at 1-800-284-EFCO or contact him at www.efcoproducts.com.

Dilbert© is a copyright of United Media and syndicated to 1,900 newspapers around the world through United Feature Syndicate.

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